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This website states the following, "Who We Are and What We Believe." We viewed that the web page said " Our mission is to define excellence and identify for consumers the highest quality local companies." It also said " Founder Daniel Park has over a decade of combined experience rating and certifying local companies on behalf of consumers. Our entire team is dedicated to ensuring you have confidence in the companies you choose. We are committed to performing all ratings and ongoing certification work with the highest integrity and accuracy." The header had uniaire as the highest ranking search term. It is followed by uniairecare, american standard, and carrier which isn't as ranked as highly as uniaire. The next words they uses is virginia. maryland was included and will not be seen by search engines.